Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"ada2a421047285dd6166caeb0164044b","s":"515177387aaf65e8"}