Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"98c8e34194022f3bd64a283c1b1ac6b4","s":"2c324091569a36db"}