Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"50dc8d9a3394095907f53c0852116d7e","s":"5491efb2e2cab5a3"}