Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"c8d61e872c9757f6014c14a331a5bf83","s":"c6d24668df25711e"}