Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"58620228c8ad4464eccbbcd23b97475f","s":"aa1b462681af6fbe"}
