Luxury retail KPIs and incentive schemes need a makeover
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"0887f4e96b1ee39a5e959b9fe47baa12","s":"3a822bfa81aa4cff"}
Christophe Caïs is CEO of Customer Experience Group