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Luxury retail: Why a customer should love your packaging first, and then your product

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The White Company, an English retailer of linens, home decor, dinnerware and furniture at Brent Cross Shopping Center in Barnet, North London, England. The brand's customers expect the same clean, minimal and sophisticated designs present in all other branding elements to also be reflected in its packaging. Image courtesy of The White Company The White Company, an English retailer of linens, home decor, dinnerware and furniture at Brent Cross Shopping Center in Barnet, North London, England. The brand's customers expect the same clean, minimal and sophisticated designs present in all other branding elements to also be reflected in its packaging. Image courtesy of The White Company

 

By Robert Lockyer