COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus
Luxury retail’s dramatic digital transformation in 2020
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"fbdb17f1fa7f3da7973608b14b10e1be","s":"2468a15bbde11b39"}