COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus Luxury retail’s dramatic digital transformation in 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No Comments
COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus 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","iv":"92ac26225ba19e9acd98050426426be3","s":"a4ffc1d3d946730c"}