COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus Luxury retail’s dramatic digital transformation in 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No Comments
COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus 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","iv":"9d77ea71acbb560114d42f7d81145d83","s":"b67df1096b672bd5"}