COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus Luxury retail’s dramatic digital transformation in 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No Comments
COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus {"ct":"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","iv":"30982322eb275195eecc86fbb411bd4d","s":"66bcd468df36ebff"}