COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus Luxury retail’s dramatic digital transformation in 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No Comments
COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus 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","iv":"ee7954c637c08cfe71555606e82cc80c","s":"f0fa0ceafccf4a2b"}