COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus
Luxury retail’s dramatic digital transformation in 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"7a7cfc4d2e6b3ddc3e57d9370b1e6e61","s":"5728e5864bdaecaa"}