COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus Luxury retail’s dramatic digital transformation in 2020
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No Comments
COVID-19 has reshaped luxury retail with ecommerce and omnichannel playing a key role. Image credit: Neiman Marcus {"ct":"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","iv":"7c1811b20682fd1681b4ccaebb3e6293","s":"d87c19fdee9e0a0b"}