- Luxury Daily - https://www.luxurydaily.com -

Luxury retooled Chinese ecommerce strategy in 2017

JD.com invests in Vipshop as Chinese ecommerce heats up. Image credit: Vipshop

 

Throughout 2017, Chinese digital retailers have implemented bullish strategies that dominated ecommerce and successfully captured the attention of luxury brands looking to build awareness in China through online efforts.