Valentino fall/winter 2016 campaign Today in luxury marketing:
The best luxury services are customized, not standardized
You check into your $1,000-a-night luxury suite. Your bathroom is lovely, stocked with shampoo, body wash, lotions, soaps. Your towels are plush, plentiful, neatly folded. This is great. But where’s the hair spray? You have a meeting in an hour. You need hair spray, per Harvard Business Review.