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Luxury takes laid-back approach to Father’s Day promotions

Posted By Sarah Jones On In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Marketing,Multichannel,News,Retail,Travel and hospitality | No Comments
Neiman Marcus took an experiential approach to Father's Day ideas. Image credit: Neiman Marcus

 

By Sarah Jones

Ahead of Father’s Day on June 18, luxury marketers are touting everything from tangible gifts to one-of-a-kind experiences to draw holiday spending.