Modern luxury brand building hinges more on lifestyle than heritage
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"68f918d7c4bebf95df0e0b8ba5b1945f","s":"21806711dc049ea2"}