Modern luxury brand building hinges more on lifestyle than heritage
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"1993204a586bbd0eee5847ab7ffc4317","s":"41949d9ad3e419d6"}