Modern luxury brand building hinges more on lifestyle than heritage
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"6cafd5146e8b767eb7520f3038901171","s":"15ac61941597858f"}