Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
Luxury’s guide to navigating censorship in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors | No Comments
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
{"ct":"5rNHpgsxT32pd4lp3tMoF8grTSpn8XLcvW0CzJGHuGwFfjh+J6am1wgpJW5kT1tahckkLqwUF+TZ5pp+Gd4uBhwdRs8okEA1OQjHlvVQy6Ro+Tp132y6ZCNY7gwgIm7X4nwSPoQB2EAQhipIwty\/+XN5TaaH1Bfgo1QakQkpP\/zzHjDGMJ6OPikNYfrCZSZintUuST60Rtl8IOW2H5l1NABGRPp0sYasdNxTgtkMiE\/kxk61g0JRLA+yWKNwTxh6HhDXM388D0OWDXBCzqyYWNDm+P+vclDF4KBFfg3p\/XUeoIqSSijfmlILgiOnvCOH2EgF2uHMpF0d\/\/Fsd\/4qzYLY\/tXTEC9s7ZV3h2DXVChycgtkdDOL\/Y\/MoIguUKSPPNWthPUZAA9nsJS5AzIMnDN79su1Uv5Emxzc\/IdIF8nomK9Vpeu0PhbK2H8SDNGYtYeyZaa+Kc5IgfxDHJM1SNpme5PF96hVbXrQs5nL1ViavA4QP+PJiDriWTKNEbNV1RqusgbP8c1DsHP\/ru+ZLvLEKYf42jhtX1RRwQN61MCSr8VcbemCYwbUcXxkoETod9A8Llp5l5T22oNAGFUl4\/RCv8Psu0zd6KJnZemQQcRBVl49Az+Fu2CS6aff6j7gdt6jCSWI\/5chTcUhVlfqM9famIIPvOxjuXu9RJ0S3cnWiwOCBFmdLFufJcChX72WwNZMj2nimf8V3DBDSzBcQC6sGUfpnBsmmF3Wzslpw5YGgUlxmhg1nw9l89ConzDPLTm\/GRCRCXE2xUnRH4Cm9Xk9BX+FcmJ9IJX5G\/vWsZqlE9XoxSZiRHJyYLaFU65ABkVDTwvczqQ1jAgbdiU8rAZdQdmGPh0O2+0du3exmVkEM3BiVqbQ\/P9WSwK+d+qepLB2sCvWZ3qaeSeUJGRUWa8a2YlqfJ89VOPYVtre2El72Ur5cNaC7IEyyjubtzjCc46JfDVRQnZmV12Nu\/B6y\/8+UowT58nCrt3EZIc0VbsIF34N1NXvZsYerYumX2ycnXRamz1VbNS6Ubd0erUfTD1eNWHRQJJR\/9UTw0IwNcNLWAjJVS1rnWYO\/TOFHL953zFp7u4E+C3qeJHlYMiKqagzOCRjKw7KBMs1js7PXOzMlVIl6t3Gpu34qruzrcjJeNTV4g1xU0UiI+UfpdnckNz0\/g3wdkoqGaVPRehbo2ZYvT6\/MWlJCuzeTkI5pbJTefyIpAmCiPXDSXRZjOYPzMume9stjOQ0EzSYxjcsNqOBoqJM+43Nj9uXlxjIv1jJIkhQynbkixu8JKSsiXOH0ielGGGXhumZ2JN7Ig6g+Yl71Ef6ZxGzyWJAVZNsG78cmB0d3gHmaVSXfesOccCMRcdkCifPXBFhYhytxbvYmgdEnmd6degQyF+FmrbRXxOobUkk12dDObYGNdIJ8bVlfhGJK9KW+wGDPXcgigUUAl7H0oozVU8Itqt0V1dJuE6RzVzEk0Exx06+MG5rj5aT32QANCFpD5M31lAebeNORij6yPWPXzOX\/V2dFo8XkRRuTeVtQf8+2CGFlfcfNFIJHs5EYtpho2hh9eQB\/f8Vqc8JxZJOAhfuFB6shxM37rJp53btkMoIYGp7ZQVluERE5ge93I68zay++c4VVvbPr268b2Ss2+kXLvcUd9ET2CCAfkwWfsEnqjeI0LzOGC7gDZ8jJq\/MRLKtuzbrEbdDfqpFaesJ5pE\/2JEcs35QKaOXUbjJBWcxtjsSQd164enY+UcecAM8\/CuxeM4MU+qTEcm7i5CtFSG1Kc262YDgAahwntPEVEw8WFpNY3okb36SuoyzR8HMtaYxb95N1i8DaX+Qsw5no3bkxTRhq46TVTapS973KXUbcxryYz3HwJtvRc7p9rI1mdF5QQHYd8BXe3SiGpFNEB52FePDYXIjacHbV72rWnr6iv9UNZl3SfyeUpCXBYAqOmIAh4t24y09vSKWlETqsixsu8XDQSTRPLpZvRzc3gXF5FdNLv\/76qHwFN7\/CMr8kKC\/bRBkXrO8OZKxMZvQXAm2PyqojcIBBo1TkECq9iSZ5UWoLscOeaBd7DSvPI9+9QLYBPFq\/4taMhu6PABWm8uF+v3TsqJN5Ixe94RgUJLWO7hBSzZNr5znAjgaiIjwGXUHYIUZThJQQGDEn5c5\/HXbjINxZtCoyD\/jxhNYCVixcOUAuV7JwQn8Oz++lZ81Orh7SoII\/jFCWR99dQNzFf+QoXa9CbBUoRJ5N400iVEZIe9BV9WYsKCtGgJlY5yA8YdWgdny65+mEY4Kb\/w6vsdsnTFGRJftyLgmXPESU4NXuJy3EwWdEMQI92jL3gvAFXtBJr46HQ4alNuYjJUyVAw2UJFr0WvmfMRx982ON6zJhs5TlBP6vmjGPtW61HnQfu6WD8TM8jpKfAhrNd43+5tOosqTlRsh99qCerBS8EfIeL5eoInrOEpmbELMmzNnrhvIZsOitUPrM3PYgB93TyZDfbAqrQSKFx7N4JGmYvj6x06kGZJOu\/B5Abhywhehfzl4W+URo4XftC6BGAJJy0SuRYrPps9Q+HuUS8ylNpGTwLXJZFJJzPXb506BBma3vuF4hCmHCeH11bhd9qwrVaAmP2+pTbG1FDOsWk3d+c2B2o+ejYDwW6vYC07SyBPjwHPKTUJ00JehcZJaTwz0z2j827SRW3Sb+b9gBRYe5RVotUOwHgDnFO+TUsoeMGv21+O66FgDpSdw5\/H0G+iHzILR4PaiOYFOHWg0UYBxAmm2DBLHi\/YHMSxM\/EqVh9aIst1yDnkaH4FBoX7X8rarWj09k7cU33AnPVrIziI+aL8N59LIH20XIPJ5L3ZLHSN0ayqNke4CBFAUnT\/pqynfosLO5BKuHUnWFAB\/mHTzmYMftAq0ci+Oar7mukqnNeCOir0vZxNjigONhAA9tHtSgAKiKpHVJR60MEtdU5qDh8ZeSuXtoc3vDbfOJoknwUb9zNAXytNvS5JoJwYWzU97QtHF6pJy5Zs+XPwx+OQ3+unXFDzeFIK\/+yB3nlsLH9wD6EdG7cS97n1TLU9it0mn+QxmQHlfgWxcPWdIU1T+T6iYarvgtQKnbPTx0fD3aUbpxmH3CG2hJD2kZetDrOd+houaVpGQobUfjUIFyLv+wqyiBg3vHaPNbm6O5aGXWGjUczCxaBGHHVxLyhptsiwF2CTh+OJscRPgAQvHHkShgpK2XBs3hwaY\/dyEnSmX98+um8HieL4h+aab3IVUKvGpwj03pTeiSYKNbZ+a5mrEuVjEBDzBrlpByyHODFdKnJCXZTYlvKXBiohKGgWUqNa\/CKLi6lozh1ITy1XJ0eMoMhjIWOVwdWi9ZBP0P5z7\/PPkyH2++JnEEdO0m8XO5smlz3o6m9masN816zDeIa9yZUcOn5z4G3\/ZVEJ8aQ10a0BZeO\/T1FBJtHMW5f89FV82valwJXQgJWBaIYgWgJ2cMZPELagOjjGS4xhQ4qfafEvCPyOurcer4yKkH92XlcZmCfDK\/ng6CJaaAuDW40fXc30WimydapmVS1SgvN9\/u6C+GPrXP+X\/E+GYceZWnURknB6gTE7OgF\/zHQcYTo08qCIKb4XwGEqjqLWcQv6LdEOzGZNDN93oIce55ZSL2UD0F+Kgg\/2w\/2Y6GPE2DktzYTMqp3JBeCUCFP1RdWrouS76BHtjVMveXOMPfKeShVwlfOhrFm8DwG67pNo6Z3UaUb4MPUSJwY79dOQJQyyh2D0tKUCZKRD96rj9hqftZGS6SXiB4nwoX5CeXg0BE\/xp\/gDNiBns+Dyj6ivNJ+vY7N97+e3kUt7YrpdS1i1XUC\/+par0kZiN1guvAhVKfv8M6ZKhSeUDbmxKitREXUglmpE\/8oeCs9+WXqL1vPF0N3klugKtyXKUFwPXOY\/aqRE8Z0q4yGVni+wjflXD+sTKp3AjpzsynBjmzj1f8dRtf+PhpEBt3dgCclOzfzFGx4G11AYxnOle7QiK7me4n1UK6RnLpOzIXk3k68mi+aq06s3c3e+OF\/hQpPF0PuC9MjUe3Rw6JniW\/aWfneELhi4V3uyErpVzswNidV72AOWsseGTP2Wqpg4dKAfqSUnt+jnfBwIznbAKYDzq3FJoQO1jgVmfWSjAOwPCeCSpWuFW\/0OOTz04uJkeD2z2e9n+YeRpOMBYLF+dnkZ\/V5MXIqRu7grNdYIxB8oM6B+R+YpLqMq7usMLoeQUBmsGAWqwGSZJ2nMoTRYc2fs4dPkWkaURE45Q4gvkfO5LZ7VkyOy+dOuSsd4fMd\/VvAQjqvL\/JWqqGJ7L1gty4FVVOSavLUrmWzNnryivZyMK0SyV\/4hgpkXeIH3enaC6KbBRt7IMSNF\/PmoiObEmqPhZI6DaPSi4nk8L078GIkawenRsSGYbTm8exNNARVU14WcediX+28T8IrEPBIySu0v\/XLrhH6ZpB498n4q8unXxz47raAKbt9h4vHmTaEDlSrVX3KzuvLAGDSTSgHDzEMCThh8ca+icOueEL0qVLQd2FcXlI\/LuRC0rvxaJbrYO43mPvfAfPJbJryZ6BZGOJ8jCxPyMMOp6k56l8weYYaLew3C7qI2nw3bNOYdvI6VLIA+MlNrAaFaCoKCINBvQ4rnR5KhkFcwN7CbA7lNcgOoIz37CoqZdslH3CxYrDs\/o6sKQ2XE1FBuAa4Kvt5RFb4gFLZ1vWypaxM3PFmHW5KfGrC3XCZeSrCfu18pj7ZySkAlAq\/dCqWS03IZ+6F5qXaimu4bYXwc0JmtEfw8PQHQlf8yHqMF1WoP7jDK0AWQFDahB6LH4j4MKrVPKfqbCYxxSsFfl8OV5tuaZrtxGvmHRC8Gm6tj5ZBsRvKuMM1SaBrtWbE\/8+AelHLT8gxxFsCeltWyt26IxmBS5JwUXBSdpnYhVdSSMR60owTkAvNQt4YA7KgN1dvmwcMJjT5bddBQYs6v4qSWRflCGMrf0EkEObmd0P5b7rOAKgzu35TqZ5dWVfi3dBkVTn5rjUZ6K9TwxRcbdZ1jM33FFWI21YcrJG+XlI5KWY\/9VpTXEiopwONpil4PmYbzW+shetSMAWNv2gXwCTcXPU\/aKEbzCmMGziRNwsdnoHzueEfWJayModyJVyqO8ZEebSdDpTf5yJYPZ7iKiyrelAfE16RqZifW8Lm3JRFtgG7q4W+HEe8eo53eJsSMg+N9Y3bIOvQNADG226\/1n30EV5h5EFSq7iPdiz9aIx3NKy\/aPS7uf\/C\/9An\/ik4JIQwRPTzL+9DI1n++8bGc2AzyNfkZraPcunSM6oF6CdzBYhINkkWhHOWtdchluIa9V2MGKLrYUEAEhZqwtTDChP6F\/RFCRmXV0ZjWjxzO4PBrGEckSF0BopC53g6JSxBwxJXnHzdDTyO+dDg88rXw9V9zgFy5NYtQEXfXSlCEaegoXctSJEvGaoPxC2TQfArmG82qjqRcS2AMZtrDgwCEXYpiJlZULX6TL5SV2FCblRTja9WjGsv1BmPy7axt3qxpRfQfcgTd4DUzg12X5trLk+OygX\/XaM791N5veR5YT4+ToL3FqI8jTn2evYS3abkAoQS4TX00XpQBelR2y6X2vVUgULyryVcAI3q64epdJW00M1XloatF12Cw9qfNbiqqufbMT28dZjzIGZrE8TklrYnydPwJrM1ql3VmeriU6pQ9+WhbLSd+qkyWr4fVe8XDm3yRTzXx9HGmtAZWyNtb4C7KmStpllAoEs4aSGHqbA9q5XTn4E8UC3qsXW43IEqSOktfDvtGXSD2Al\/QSRSP0Y79qQ+3sHSENbJ+BPUzfALwsLUL9CJ3szpI5gt3IH9BG4qqDt+3WwbZIVodJ80n4hL5Hs53bahNX048pMmfh2tV6rxeayMkYnLmcmmzg9r98r\/n07HLtzAc1qG6jfJ8EIIM2mwGo1XlWKIC43AkKVru3D7FfGhs6qpfymN4utyB7cqLPs3MwgZ0bPYkuP2BxrSBomdym2cVl+S4ELh0exPMa6sx3cTMJrCe9mNew3zQkPwxpSZ6koFeCl0MNPcHFnx2WIO90dUYLAWnsb4\/ySnHMnhdkwDZfXlg3MQGqKS4SgZy1uAfxLSW8I3pka8+eLwb5iRlkiiIfQCDSK0i3PD4y1L5qteaQnB5U1a42S0EAPCXYvYKIPVPp4bX0+su+a3bKXdBsr3P8\/q\/OJWYkO3DFHDFT8jprNk55pttklhlLqku9qPlfg+Umt4W6hDIJFf36zBIUg7SHlaIzw0+GHn44xztjP48pz\/KByMyfQy1hVU6aCRzwLAyGtDwM1yQVKRFGjzfLlM2HFWhTlYO0YaVp5PIM8xLr6HjYlTe4Wvqxo3TDhsDegliJ7dzDDA637Jj7qaVYtlklMwgD\/RV0zOVdvcRB635\/vImkzWGANzeD3olEgsvvoDKjpNlqLE9\/lWADPIsVC3lMDJCoaVPMuYfMcVdo9Ia7fhSWngHbQ+070pK4vLArVeX2EIPdWouJmGrWQPxH4ZNkYj+\/OBIRP5YK65eHsm5SalouVyK24mlk0kimBnvRZFsxXZYnaiRFkyQpX6sDutNDYncaA9thjFvOiuQdtATmJ9t\/MqWiyDqM8nLnXOPWSBbZFWUMgaK\/0xsf1e5WICugu2hRXEbVqaIwuA70EN47dVEOnkU3xh9yHg7n8nfHSBKvX\/dta65+qX\/HErUNPixIvUoXa2UUnjx6+7xbmhpKypcHYGWUx6Ndn1WCjsfhyv9joSebEbQ1WQrkb2hmCPnvgoPU0WuspFlt9T9VhBj7X7bVW2Fw3AM8hKNbIzLiVOCN5NylvDsuSByd9Q2U1B21bUkE+KOO+TdDsHXm+kH7KpClrx6tXkicr8SmkZAH7gPBLjgGy0fhuXK0zgECp13lpE2DRZ5awU7QnKvqsF7x6eTujiwp70kzrhAe4ODHnXbTyuBM3Eg8UzsKm7Fz2oFL8s3ihYBs3iV+0AR882+mL1R\/2RTHbzrUtoXodncWiFaZ0tYmd78NnW0t99eIPgaSjQALDNaFNMQF4OD5Lox9ELVCpcnTBCrWHXEKBJOrvNN+ftqpgEvDGs636S8kkisweam8hnwROl5q9flu52+wRShOk0vvYM\/pKHad72rFurWyU43B9fmuzjC5d98Di9+3Cdd88EApECW0007X9QsnVjGtB5jKXJz8stJS07cO3IY\/VVtOjcS+1r+MvOU\/gs8lgZuX07ORH851aBwGDk1IgkxV7MatMo12sbTglbI+fEE\/k+gjn5onJeCws4gRsaAP7r2zS\/wtQqqeVDjWxh1bIhDrj966KAdFJb2QWtVVPAnPNS0p0p1xnyVUUsOmGHSjXqnajAFXef\/L+RW28JXqpToJaHnWnXLEt2FMGDZ95WwazhF4aA5cswbX2ouxWQ23lTRUozyVR0iLsUhRznVB\/qkSBZ16XxOXKn9MS8tkf4Q\/rF8HnIn6fLA7jE1C7p6ShIlltH4I4nNpnPnpekO978kkvt8ClAEm0wczV+7+8CZPgHE7Y+oP0VCeGxXdvZINtorntMehTMzQ3bbkbKFFsQuCVPqbamT5M+FcjsO2pZ6fkkJ73GkCWXun0M9JoaWeqRhrZbk1aeNnHCxneVY7EwJ5Tg49VvQlrlkauj+yn9eQ4hShJs26\/3Hg8+Tbj4VOsRn3M9QIoYaFooVQW5xlqxWjTiK5RHoAT81mLan7VmKtWiDVzeDDDSRz97EWXMcns9BafjCZR6B7cqZHCIEdUu0od4lLv0NMvMagbrJAGMFelhjDRQhSkvq7F2W4XvJgb59pqhxebjG05xivsazg7AhRMPD6RHR0NW9hx1cLDxHXFAICgEnKHtkOrd8N7U8RMByFvSEQM319ZPUyDLc+czosKO+GbQGzNjYqXJaaT\/3a5eOCTEjJVPqnB6OYGNpJetvJgQN41CQHeFIed35dPtnESBVnXafvWBHcgwGnQKzidE+hYL8UmVEzSuvUEbOVS7AEIFB\/O5jUbk5f2noDo0pYu8gJ8qiHxEvHlfGECLxrU6AM4XMiwECFDTZjk2daF5xAAYP2lJIDyVFlZJxb64YS9o9eGjBMVdXDrs7bRgOnOm66dnj3bdf+DkjYy5OdnSs6S2ghsiIPpng+AODUU6YyKtHrTX5IAo6rU0GzevS\/ffLcO9m9zwAElBXmVtthK5ypR6NLVnP3FpqNOTGx3nmte4xNSl2Kwm8u0LVkesuEsA5g094Tu\/BBvoPydmn7LE6Nkc2xmeH1tvzXS9X5rbGJmlPMK2UJnRNLsLOWS9WHQkGBcv9WIhGKXkBCmmyYGGD+zYoBXdQ9BpvgZYQ3yE3r7DC\/cQtfgqwDzDKRB3m7vBiFvSFycZD0b8T8bxQXEdD8\/hO1Gs0VPWFnBNpXowv037MDOdJKMt1UTEV4APwUylOTSnvxtxV44Zdj2WqUBKB07sYP7GVIIXQWfEd0com\/108Hx1CFQTjyfXDZaoUAbHx2sNbJ7m8+UieALo+lC+dUkBdBAiqLPp8uj9wM8zaGJO\/jPzvURuKt6\/usBQwUh1kq9nAPcvy\/sWcM0jy0d+k9j6j2NSfTSQzApApgxz+bRHQZ0CNuGKl\/VRKUVT6pbl4xuL\/1JhY2\/MJvHGkH9AbMHUec5tnjnB4wNvN85vMl0NIza+yUubrEva\/otJsPUrjag09lgKSTnPuhQphjnIGqOvnLxtkDebK4aSbRtb2hOkoRMYDeTvGST7i7j8q4u6MDVq\/4sxKh28K8TxHgSjinTDGy5cA5+2mcCVYJeCd+1Jrgt4sRoeaj\/O5BfQtZJ9DCO2avj30qCtmcdiRicnk3nBLH07Q1U28QemVXBfWQvLAocVafHJBTiOnpBzG9dryIzuAZ7N00z7wQYbMA6v49b6uHA4B2GHnBCQPm\/9LA2Fwrt7I3pK9WBU4PmyaN9zwCA4oDMwgjs2MuRChvvMAABloaEjWOpS9ILAqoRlBnNSagcia6pY9ADcqn1TrG8fDnQUrnDbpmw\/JsPV5ulYagLW4GqewFxfOzAETgjwAjZf+9maH70HA5HMXn\/ny+vGh\/6cH+YrJsyW4TUu67UuPCfLWQdugfxyNR74gu6j7GXqTcm+raob\/qjq6tV33JQdY+CdWM5BeDM\/CoMDS6pXr+Xoh5gj3pfVTiwnOK8hxsM+wCLbf0ktGOlXDjI2kS+g0aQPZNXMEN+LEFXK1QUFXu2yaSsCljovnOj89\/ryFyqCVRCLl9u1Mqy7BvzTXpgJud916YGtwSR53evxoLl\/Zg80Lsyo01UM+DXmrglR2RG1gUWLnHP5YoVCxmmNGLDXdRKx5K80j\/sMhJaqINY+FMipl32ngDW5EK1v1v4FbUDb+8SevhMjnghmcAjxA7UZ8O4Ohg4IF5+Xk1vcfqKA1LxXREeGQhcoicT6uZmvvTif56ulyXPOVgtyx4rgIrbsPw4aTjqWF12duWVdnpX\/GJxVXjvqEiPdeMlTTKp9Y2UQiEA9nsUfn1vKiLHT6xH2Cu7dgVO5Dfqta\/u+k+ydMZ6dmWcUv9Jk8YA0oMgzEzSOtBcSvcp40FFgfG8rzVt\/XiYBBGWUDSDkNhSLVvhy\/OsWTIDEbklRvJmogacErc4VVTs9yO6UNXqaR8QEMj7vJQEqqX3UnCtYOeJtwSzOAxKKsMIuI=","iv":"c62bbef5b50ef41a444b29ff79659815","s":"454bc3941fd52135"}