Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
Luxury’s guide to navigating censorship in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors | No 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","iv":"67eaff9aaa5d6b783e985f7f66e3c925","s":"751a4748088cafc0"}