Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty Luxury’s guide to navigating censorship in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors | No Comments
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty {"ct":"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","iv":"32fb04faa6ff1f7953b07762b8ce1752","s":"64e1aab2ddce2ee0"}