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Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change

Posted By Jen King On October 11, 2016 @ 4:30 am In Featured,In-store,Industry sectors,Marketing,News,Retail | 1 Comment

Chanel ready-to-wear, spring/summer 2017

By Jen King

NEW YORK -- According to Boston Consulting Group, six out of 10 luxury goods sales are influenced by digital marketing, meaning that brands must now act urgently to embrace the digital revolution or fear being left behind.