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LVMH, Boll & Branch, Christie’s, Audi and World Mental Health Day – Live news

LVMH Madhappy LVMH Luxury Ventures is investing in streetwear DTC label Madhappy. Image credit: Madhappy

 

Luxury Daily’s live news from Oct. 10:

LVMH backs LA-based streetwear brand
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has invested in Los Angeles-based label Madhappy as it continues to court Generation Z consumers.