Following a multi-location event in 2025, the exhibition is moving to a single destination this year. Image credit: LVMH French luxury conglomerate LVMH is set to bring its high-end horology showcase to a fashion capital.
From Jan. 19–21, the group will host the seventh edition of LVMH Watch Week in Milan. At the event, LVMH-owned luxury maisons, as well as outside partners, will unveil new designs and advancements.
“The seventh edition of LVMH Watch Week will be held in Milan in January 2026, bringing together nine LVMH watchmaking Maisons,” said Jean-Christophe Babin, CEO of the LVMH Watch Division and CEO of Bvlgari, in a statement.
“This major event will provide a new driving force for this essential gathering in the fine watchmaking sector,” Mr. Babin said. “Starting early in the year, it allows us to present our brand-new creations to our partners, journalists and clients.
“For 2026, we are already planning significant novelties and exceptional pieces across all our Maisons, all united – in their diversity and complementarity – by the Group's creative passion.”
Counrdown begins
Watches from Hublot, Louis Vuitton, Tag Heuer, Bulgari, Daniel Roth, Gérald Genta, L'Epée 1839, Zenith and Tiffany & Co. (see story) will be presented across multiple Via Montenapoleone boutiques this month.
The company states that it will highlight the “strong creative dynamism” of its watchmaking portfolio. Image credit: LVMH
LVMH Watch Week 2025 took place in both New York City and Paris, though it was originally planned for Los Angeles; the location was changed due to wildfires across California.
Other horology industry events are on the horizon as well. Come November, the inaugural Concours d’Élégance Horlogère will kick off in Geneva. Swiss watchmaker Vacheron Constantin is backing the event, signing on as its title partner (see story).