The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling
LVMH’s ‘guochao’ beauty brand Cha Ling shutters China stores
Posted By a Luxury Daily columnist On In Featured,Fragrance and personal care,Industry sectors | No 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","iv":"cda89b6e0e595da218e26ca7b3d262ed","s":"dab946a1d0273719"}