- Luxury Daily - https://www.luxurydaily.com -

LVMH’s inaugural data summit focuses on drive to data development

Mining customer data for acquisition and retention is a new major focus for luxury groups such as LVMH. Image credit: LVMH Mining customer data for acquisition and retention is a new major focus for luxury groups such as LVMH. Image credit: LVMH

 

French luxury conglomerate LVMH today concludes its first data summit as it recognizes the role of technology and database marketing in customer acquisition and retention efforts.