Lyst focuses on the numbers for provocative brand campaign
Posted By Sarah Jones On In Apparel and accessories,Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"064238b7ae280e31c6d35177ff86a8ac","s":"d821e4b1da6eac64"}