Lyst focuses on the numbers for provocative brand campaign
Posted BySarah JonesOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"93621379dabdba43d8f9a7504c489870","s":"4185ffc0f4862359"}
