Lyst focuses on the numbers for provocative brand campaign
Posted BySarah JonesOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"6557eb9391c825ae01cae45a2ae0043a","s":"1142e0434b481cf1"}