Majority of affluent consumers unswayed by advertising
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"70b1f94be2a80b7251fcffc64aaf6144","s":"c774c5f5f6086f22"}
