Majority of affluent consumers unswayed by advertising
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"ce698988fd4b994e21194104610dfd42","s":"43865ad15e2816e4"}