Majority of affluent consumers unswayed by advertising
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"TEGnF5+0dX996flhUMh3q5Jhj+oO31PAufbmYvjA0zQJgRQpSC9\/1F3dYwl70VCsb2CspsJ9Ub9q8VZHBrR8188oEkt\/6cOPK8LYeJhYUWDyyMhir7HkiGpIgH1S6mzXMzpae1nLLHzSMAmyIltCX1Atk1VD4jDS5Kg\/1+L2dKp1C7ryXX8IGn9lMtoWO7CdqK2bZ\/xkFQyBXoWwNEJbOLvtKFV8GviQTjgKO0KA4ag1o6HHyCI2I9qtmPi2oyyTqAiKYfrTxuJdmTStEj1DeVXlwgVRRTsuUzn8j9z1X0O3eqtOLfxSh3wCtNvoVgE27YMPxX06BCgwfwK3rR2zr7uHAnWXGbvmGanTWahG9kLtWKcQFcaIZIcJNiFO\/2RTFwKBjY5WcwYGR7A6MRQSgFJ4xfVYixADycmlyUvaQH6nd2p1n5ytsBdwA+Cba+8ffQJR1WwLMqV44g7XqNN\/JIUUaacQ0WEU3EJS36Mk\/MqSgcG\/5eRn6aEG5XxZ3tMJQrw\/xHcr6IMa7sufLX2d8fROqQTMMtQUCxfhQQLS7KaDbR+4zlpHcSYjb0l\/mPm8UBx8y3RXBd6uMV40m\/qJoSVEHbSwaMz0jMv8VBp5+phiksT7pNVqE8cxoeXXZmp2l5cfmEPyA95xu\/9WC+CXAjubmU+SeNBLIMS3wihNEHw7noVNUdSrDS72iss2UbJv9V1GruGMZafTc+OeZobCtRWAxqQ5sBXCl4xHRJSX\/l22lAZzbtuxGtsfFRRp5WtFyWH8dz19mzIa1mnRyI7zRf2wdBGRb3x8Dn\/cbRa6DLyiMOo712LvlMCR1d84CquEebAXtYzdESoeqCyabGkY+\/XeycT\/7JZxdQwCH+6uqcDcOUgSsr2+tcYLaF6E1\/auP\/xEdKdT5EJD1mTrGmglfzrGK3lRLsklpUdQEjqSGrCcY1PuwtvEuAuWzYd3pIHeeFfRTgrpPs3KJsJ\/YOz2w6fkdaHLycguG6itH97GMccDsFT6s6eAt8kWuk+haHYibssg21LC\/1dMflnsiiqofc2R4vOCzF8WDEldoJ9AZZjY1f6Lq5JN9gG2UhLOHfhblT3ow65cf\/F5QTaNlSsfeonSRTwAsNeA+OWkC6MWIwL781XXnLNe5ppKpbLOcrLBMp04iNqf7CoLWUy+F5l+Ui9W9JXsTYtX3z8I4y6f5OAh1kcIcxCgiKYiakXuFBataA0dbf9wyhC7fhRzqvnH0Doj3VlBhiqcPqO1juggvP4\/dI6PSXZNGBqLJ93LOaB56F2TaXo4P73TP5dvyk4n2vrl9eXB3EVTxUgkJ3mPeVKZDrknPo4iovGHEhwPh2G9LzUNwe3OOBYpoOCYK\/9q4BNhIj9f9NDzndvxtqp9zq9q2AWFGeS\/Jhd0Ff6POkNxfw4Yu\/cpzI6+brGvYpSi9MmsO9Gx+RsPyN\/2f6BysmW\/XMXFoPw8j9FwRGdqf2+WEb\/lUmgknpdZFj3KDB4KkGWaEXFxnVNJhHLdSoXcai2N66KsNUirHMzY3FY+3BBARHbE4BGx0TYFxVYarV8gx+CB1ZSitilEZ92Hk\/7z3k2xMUUq7hCCEhTypIemA8BD8h+j0fVMaxS2Lf4\/i9x4Pee7TQh9sqpIwOAJBfy24oo0po4G5Z0wZnh76dIH8oF4P1BiOj\/Jw\/wra47dnCVe2Avs8UqLJDR3jbFJRlDcQjs0Al2h9jvIcnY\/MjRui+lxEogtufhiTAWGTu+\/2t11\/hYCCLw0MhhKmPF9R8M2dn1EqyKLQ4phsp9B2x\/PeipIZUMQjAhOBz+LHqcSGZf+wDuYc46+IQdVYrxQuTZywgI7bU4KK9Gnozha6frYoUEbxsiQ3F+49PTcidAk5WbD\/3OBZrBkcBHc0ZpIi62inm2Kx3qcy6HfCsLw7O1J2mxzb\/+4vVg5lLox++zvAGc3DIx765usoAWcUaj\/JudiiVYu0+XIzc0m4r8IQWSnxHZ9KSi3gmbaRjNgVMjW\/9Tbgti+AJsUYimEaFOw8aPgESTbvb4Yp+MmeHccCes8rFCELMB8JGnvdcsravWrnhxg4qFJ2BxWGf3uWhFHD0yCnGzpUu6Lkwo0DyuvN4fGnufW8uqTanMDmxpMAG4LOtqC+shs9mrJ2vuJ8MKzpItOhK9YNgaQ+MD+OcNlNcJlxTbkmyPoTqurdJGoyIHSCx0myYgofSRNC0M02Rwk3uyxgMhahN5pT+fCugtsMgFJC1JobhDdEfileNzDM1USK9TueYuleif8aE5puBO7HXJgTjha72pTvVcSFX4hjVh8CdsEOFsD3CKpHyrT+OANmL4EkWKM7e4HCLzjUDTdbJEyys6h5rb1nRWPRhwMGJevuZaRgVgss71mv5cK19ABmCA1uR7AodbD0Y+wyxOjdYdN5BT3QnjMk4PEKqlIy3r5z\/neiY8x+4iEX7w50EPuczajJ\/eXCzyTcQaZ+K3Em6wKGSK8njC73baxdQLOUUjlAt0Bk9CDVplbijro4fvNf9BTqP9Msb6TnayOr\/A+2xA3+TtGn0O4+ueBPIvZDMw2ulI4QWUMOj403uP+fctgcylOvWumAq5haLvDrD52hhmRzVpbsVMQhTv1jY1+mXUB1AD8L57soUZ1Qajo0UQqwaTsrt4dUjl4IvN8ttrTrtyhCpHpCr0fKJ8\/MwrXfoow6b9y9Gg09pTpA9ZOZJtvbhXfu7Hb6aBI+QjvcGnV7byTM7hkSHEVQ7iT0DaDSSGkyF7u47XNDRW1Rn81rM2UjNQyueg6lyVj5Pnwv03LERegNo5brht+dwEXH2aBW2g4w4BfFewPATv2jiRsBmzMhoYh77DdjreWEuier0Fya9A6MSbdpGd3KgnjtNZJ6JEMThfZSi94dd2fyyC9ZoD0ras1BFW\/vSsR5zKGOwxMSq5\/LKYdm2dfF7QQYWh49WsoUrh2pe2N4ACceoEq2OAMu2yHEqVoMxI+TE5EVOHXEIlhfaFYzyngTE5FY3HlNpiodBNOt+tITVrOvIjx1dj+GFBindAKe09umwX9qsHFyLk6OoB1Sd1ZjsrJ6QLInygFTgjMcjnEHRUEwqs3bwJqatBrLUDXNONIrGi\/SRGe1mxfHppO9ehF56ykdVPyxpDEXQ9ANCwVnatL65O3a2pmZni7WTyJahrekhr3kYEbJv36nCL+AE3PDWjQB0Md\/6ShX7N7h9fSuUMrIVwNofSPPvJtALcSs88FLNYjF8HUliN2wS88orbfWZ4TR\/gk3HfGZBI0ZWT9F9bKlxvKXOw5KFAQVQ6gx2UMIqwwBrEFwI08tQwtvvaIKWOG0FUm3QJcntJwSJyTFfVhCz8oihzHtHz45Bav\/0NCiRWNctLqkXA9iMlzQtn\/YwMtpz1mTlzpmnTj6aMmo+MnSLicOjHjLZZZ5axTG\/qNWCOvIEiV+lD20I51G8jro1\/pNiaqbtqffp7nUV4JVK\/wNPQSCZcRX1Mc+6c0N+02rK0DA5GOfscvbkMB5tjrsJdJS2hcYDE4KWKYv1yc36VKowiHczSexHwxKdUMPSr8h8n6s\/ZxLLI8z4gfAToBamD9rDYc981u\/KI+Y30eJ0UGicJCM9or4wTz9Ye0IxubXG5mNZ+UQxV4LohQ+m\/S0SjF89kWMmghnFuXw7\/\/G9DS4pma3Ws6rvB1lTF5iRlgoF6QeT0NDq6HeXIrKb58aqpVfAVTBDrzXKlCSxVAkFOpbO22o6996i8rjSgvSPGFr0VvHY7tagLfJj1j\/B1BWBvx9Xaq7SnkinZocVxWeO6dUfkQqTF4coxjhtvB3oSJd+Ym1R228EBMh8YYzwO0XX6RBR4qyGxI9aYQjbJAMMUAIAjd4+Q7+P3LS2KpD3+eEGayRnveyxcBUqBvfTlVsA0hyCfWgJCC27Bgn\/IsoJWLC0LZAVIlkFb5A4wFCR8CrKz70UbinImmOr6v3l5fNtJrKYf+3V7dN0woOUxCqKI96GPYMSOBXLZbP\/5qXpZW6htAVQBTtzyigFDIggydpfAQhF4ODtkwlBh2Qleq9B6Cq83dfnumT9yD6FamRMQrt4lV\/867S9PPmolUdIpp9v8I2aasoJQv\/x4JNtOLu2Yl3AcUdSDaRqixE7HbmwoiMl8Wwg6xrDgOADKsWeCyXx3f6iHy6vSFoT2z8cY4bRvO1jpZJQAez1aR4Ms4gTV8tGUEaK\/dWNscIW1f6Q17SjtQPXWstwY9Tr4ci1FEs43QuXWQC9v0jLoVj2Zgm+6ONdCPCstZNnKQXPBhSlex4Tfodd8ADsJBNkCsjaV0bysMtu4hoS26+tjwYt\/H5BGrg6M1hOky\/RJ+hV2Ifwf9WtjIDn2Lnk+uT4ysZSumf6LtI1+XjG0LCsC55xXaH1fttlDNqcboFg32ErCwSxSIj7C7Y0AH8EAJgFM3\/DGzdLN1NfrPNTYF3rGQ+phqgUe\/i4mZRkexOk1IahGclfIMt24jwcYsvrBDqnzZvhUD1\/S6nGxAFgoJADYJ57yfAuFosUpEvhe2gF+VLkbs0JMBOnlN5K\/DcOwzV\/uH2ZL0HH3psyG8pN1djIu+OEmpQpEmYyppAYlF66rcbi+eL0rsKAqWHNydkKbXeQdnF8rBAwShL4YYoHkEn0LfzWPSNgHqxpj+ycPDG3Fxe5CdhMRbeog0gGRd0\/XAJ0iuhP2u3FHY9d+XDmLrp3Ie3A0d+1wMRrlyQqb19fMr58me322m7+IkkHa4sU6N1kt+1if+ws\/5\/IuhDsyEQATHiETa6Mh7lUiTTJe+CUj3Gx\/Ci3XXSwkCVirPd7RaMN0pPqGoqFm0007QyxfGmwjkv7Wt9cX2tJ5krs9B3A6ANDZ9j4QspF2nol\/qdogVpPNcAh8RSrKdMrIVkbbWRlUd2myC2bSVJkl9W6uLzJBo6QxyLDpLQrldq7UiWe87f0wZDuePrkiKBQ2+Jd02Fngc3YyT\/yyqR6WS1H9lnXVEo0VV+sN\/SstSzbqClE1kzwbld4TIqh2sg7EB82EKWaz3jnMpkAs8QlD3C0KH307F0uE+\/0e4YJxoHFS2+lNYa7ur7+JqLhcOvpTYTH9COQeffQg+0gSCEkDMIwdRxym2QVN4xCXldM+L0iK48kl\/p+KCxEb8lZFxfxYK88+jXX+eJrTCbnGFCgfB0fVNEk9RtXEI4cr\/GrUKddX6KAjkmg1uqwtwkUgg0gEsEg\/UF6Ymsy7oT7Lc85MV9+oiGHG35HrRkulaJL4tr6qZVHbzryymn5numKDChP1Fpq80LPYADSyfisuVQfSRUWV2X59DgAmy1rH3VbIxusK5kegUnMGawiL3S2C\/dfez6OSHCzMHjMAFiu7lsXdUEEHZLzZDQTVqI\/D7cmiAbwn546t72GVk\/yMG9Sk6zYppgZ71cjKxMYsw0iGgvkJcYMXgdUJR7v3Rbf5POd2iqwPmGIBB8GWettnAIIaL6DXjB4Kgs6UFffm+r8pOl7tez7oUjNtcJMpBgbEVHh+4AWRgPgx8AqVPhb9oUtpvjgiCGh14vXT0V5hm4fgFKsvTB\/fd13JTexY1q7TgWadyI4OHlr0z\/CLLuFVfI+5W6b398RG496XjRLXb6pDAGiIQuyZTtviAJIGsK9A5\/70nC5nvt6JReKobGS5NPMiDhBtrVvvZ8EHlgs+drfy9g1j7pVogDiVxOxbeXyJCwoZVgMBIkszsB4zXK\/OF5Onq8ceveDRqiztQMaYnloGVJC55LnHuiFaGhCL1eCOmUrTllRiXX1dw2YX\/W+h7qcoFHeJZPYJYamIbN4kySItUsBIkcmzNTA8FF\/0efBphzzdyVPCwGUTlyCNgUCh5rp5MHuCVwhDHHBlBVQx5U+gODVJr5WKMRDmFG56+SxZJbUnt1BT8tQbs7bwIMW7TG8JP0S2trO8x0MYq+7YsEUzy060gpy0bF7RCp4LO5GGI11Hn+bqCnQ8Dw4dyO9yaLLxud\/Q2aQY+PzxzXNbT5s6EKYTLpMOiR+G2WZEPmQNvGV\/DbEWI+MWG6g6WDuTX14s20SedP55JccG\/suAjsHx34o74IL8lVxO5DmnIhjhxp+Mrw7eM64e+YW6TUAFaT3no6f36evmhJe7Mk9xo57w1yFQduWSKFxwlgav6okVcL85IQQyDMSSKFX8g6SRbuCyFPJdS0M\/shXkPvVQY6b5U5csMSKrshQX11xcR2BLm93SF4HC7bbAKzOTIpnaMjfEB04s1+5qFrVCjRyT6Hej7YK3+IHdZcdVbGdX3yLyz5sPgMyfpF96HRhToxtuyC4QTdsZx3Drs6qeCgtsGB+ItGWy2OKTfakdHQtKasoKYHUeiIzmnIYvgm3upkK+HIzAhJzb4demoyPFufym7cHrWAR6X78MRt\/KGL2faQNQVe9A9TZrJ4g5BQg7fYiKOUQifC1qDMf1nlAiEzzskq8zhw2E4mbZLMFBnqBnWocwRqx5ZvQSz20l5Yj4p1utCnFJqPM1RZMMBDQtKD07v3Jc9\/qNz5H+28Qy+Z7jyauZY1wO3sOLROyIwlMABMFwF8CrdcXKC9VJalPXsVpgU7FLUoN+R0IlI6oMXK2ZsTb3v3Gd5MrDZB6lS9H\/1aZfaTwF4Vrkcs61f7hygDDDr72G4GDxwqy58Wwq7YgSJ3+5tI80VRdpSfNT07xMiRkfsIwsz39\/YkFo0i6oKGj8yEUv4t2+e7shk0QC1fDnMy+hnC4nSXbsvrhZucJzAIK3Jrv0Oifcc6BJhbiKK56D4FMG1EOMz5tXWMtd6gWww6eZYq0QMsYj9V1CpgqB6oyXUwRn5+FTGboo8GbvEwv88fG+3lYiHMBwKWYKNBEp37iRpbuohYyaEFi2WfA2HiSSa46wDjvFSGsrIGIGfSpBc0SK9yd57KoZd+j8OFnlebUpYGPpX8o0Zr+ISPY80pk4MnBZWt6+wPcNzjr4SX8JVopqJZ9m6fZoSeAv2RNbPC8d892spVqL45abFbmkLO\/TAYtAcpHa9r5xkDotx3I2mklgGLhrMaMAnqe9IAmB7wl5VT39hBdcy4c24FXQIM6zrBfhC9H8woWPvv\/QRP1Fiw\/76cwa3uz9nY5DiVrrBjrd9EYhkd4WXkyMGeiUbEk+czvE\/m8I6VMVoyeu3jWPTSSfSqpjru4rPaha8g8c0fU+4hc8GuV30JCn4W0HP8OUb7tPMP4TMM5YWKXKjxvm+3LSMcjQYFHqyIX5TnyTwVHQJ6\/RdV2\/yVnxgOLPITYKndZqRTUV\/qbBUlic+Q\/jXfxHg0PdI8tIhHyg5i2DurKfu0yJgOD54Uvp3L8JLbz3jFyCeHgir1uCj9+azeE6Ib809evXmtxI0tJqsTAjhQT8XF398LQhQz6oI1UVTpI8Tfkr7YLfSW0U7t80xTHgP\/5rW+8gTxe7XXTdB7KIi54pC2Eg27WSghut0Gm2BQzfiB09zSQ3Rj1AidqPX5PRQ4WMcJiaBo8oyDsbHmkhLuF3\/jhq0edPrBAEe9PVxe6GgS6KSZiFbV0WwiT1R7QbgoORhODi9ao7Q6gkEf595N0dX501oB\/7SNdzQQKZsgllkBhPYG34IBTSbR0RJ1IRjNKf+r3\/0K+xiBYDnE8ZmaMgZaTIFsi9tOmQ5g2BOFYX0ARSiN6jJNHLDgOTI9vQsHjKkgGo5SkwfJ7T2jfaar2RbnTrg2mJ8XF7WnH\/bp8wAmMy8Ya6Ck93XfmpmmKGAyTRpXRZUVFIyrxoiPE5V1Bz5bzEncZuZUTB1eZR6+XeHULacsQk+Nr7g8pLXp31N+1enTDnRWMz+IXBIFXAcjYyA+hmnXvt5HLe1OQ5oVUdq6uGq1xmaBbsO91lTlj3Din3gLWnAXyiyfHrRkcKMbZ\/yMsePuJ87lvpuDXf1+HByMKhjYWxuwMf8Tu372LMt+CRN20DS3YQj\/O7RCRwPdU50mvgNyGZAUEl05vXj+eX8qtbMnuEhx4gQltJQtG+EY9FRoD6teq+EfEMwxRrvQTxaZKVnmpA+aV95FItOlmtOOARDX4NZndTQtFQ6DPiMx2uta9oef9QL0uquTARh4JAbwJTj77gLMF8zgTf5hNZT0WJVetdbGPBf6TaIcYl4hbCIUIxUt8nLuD3RvT2A6eD6JqbJ+uH5fhHJFLY4DnOcfQd+re5SnMS3mu1xsDvo3jsxbnJK8hsHV1NTzTdFHBLf9SSi\/SjgMvRyyi6jUBA++nR5TEI5hKNsYk9PvvRWssHQK98MOOOKetry1uYMcGovry2OeAfHYlc92xdqhYuBsv9K\/V\/nSbqiaqf0ctsvyEgthVr8peUGBgYmbKJDI+vlU5\/WtAmNWU0\/DXzW0c4aw8UitQEQsT0vpoGd0sNV+3sLM92y0NpFAiR43N1Lo3ad\/Mx0tfcucGyAk+kg1MbEIXa6eRG0\/XT\/ngqMcTWls5BrcmB\/rX6p7eSccg8xEn2\/T8CrhaNeUVK8eZjDQ881PIshWGS\/mjR5E7xJIU1kL1SdK4iMOf+d7fvEY0xtUaW6EH91eLgdafREI5iEfZJIa0gwC0IJDg6KBBwUVvug+U5+LBQEagRduKEWf0ktEWu3pXDdNp8r8Yqhl05HWC9tYbSh0AduZJFwLcD0xYRYKKM70sKNVmpriFflazqAMPT780u3RM1hiJpjMjTzwVvzPfUkjbVzkCg8xwkRakx+I5LPR9FxSNtznRELjW\/JJ2fRvzFT0GtNL+scZYrwTBEnC09hqV9b9xvY\/5JyTjhYm+FWo5p9H45IeJxHullMBkQipiGPq9OHUpr0Tl2JqpkJIgNX76eKHdZmwjaHQXWjVcelRwx9C4mBC2qVK\/vphELJIkaSDC5EGyYOmBTB\/vQlzsO3fEYmBc\/Xm3BOy1fv\/fv2zscYKks4cgBP3e4LkOi4ZjlPeZLmk4oFGnuuQ0YYAKV\/Hy+MPs4ppH+upO7ymuxKXMaxCqLwOA3y7ohQ0IQmPCNU7950hBkXBQlxcGDbV50VYvsYohH+k+1zYjPHReXxWj14Xf5JPTCTyegMeoUamcenhuKyXZ+8gE8HmWnusVhKaEVnIVn7mzXyNYwTAjNubXTw+nwqKmANONw554bDNvliyukyqEvf4dKGdAkQaoHu0nThG+6CWBhWKO6En4UbTWGJ4j5jzmbMg3pzXNQS4WsMISvt4Tha7j0Zr9LdOPSkEMPZx+sXtYsOc2gk+Gta+yTbTZKCYDC2CYWRQoLpYmUCkXM216BbazERY46Qq3gUVm4wnaWP\/Z1ZwrdqmeOltV8oyF6aMpqtZjfqrSs6v0xSp9ZOlbMJfKZkuRF\/vAUcg3OX8xHOIyWguy4iy8sAbbtWUCZtNR6+R7\/JQmKuk0yD5H43N2Ht5JeN030tfQ8h3JAulP1jgZOXBLPaYBzJI0m3glhtGIEVUjnvFlJSIyPh4Glj3j9KuNUNd\/tXS8jqG+SLLosfoOHDrcuXDvQj3YKwHaG0ZUlDg5JhwbwnJ\/JtgSijBRwQdk8XAuf643HBJOwcq8rlxZ4DxJ\/XnrftWu2q1WWRilJE4dlSTszTWiT+qRYhjNya6VmmkClMw0w38bEfAbM\/XDLitIsUW95zCfAzCxeFpWENUKQ9r8VPS8ISvE3ScvD6cg5NN2a6UBSwODqXxwlHVWP+ZW9BBAFb58pD36g5Ro+1WH5tBQ8xW8ka9+C0M1D9HfDaS4ns9XRBW+lPqr4UDEPz0T5sXKJz0ORcw1IXgz7pQJ275uEvnXXB9OHzBOrzXdO6JueWAPuS3S6PmGuqrDmoyQ6j8+twWqzxatnV+hie\/LAzR0AId0O7oVb1f1AY9WyKZK\/6y\/ktY4WwKakfCZ9CpbdOWVI9rwX0XAXDsk7WLReanUFui9jbRbUClOZL5mtbURVmihSLHjKDvbVfATU1p+q\/bnFDwK39ed4CWFTQuDjLQL4Iy3oPlwcip177sz2Y95t02QPJ+Z5erANf2y\/qSaUDBTkyljfKsU1CdxtE1H1fSfPhHyfgmL8ZDk5wjnzSsRROsY9YM5CVsBetH3nO\/FezXiMhvGXQHyxYpguBeXZ4xgLpDp0qY4334TFThnMRQl1EjlefCSKG7I1tRVR\/Uv0KVNfCPiq7h0TKsRWmZ0VpIw4xIxChpcBx4G39rQC28gsNRI+zmKlnXc21A4siJfAAodGLcX4bL2PAIvb1LMUvVfT2MqNZuz2fjcvs9b+a","iv":"e94a6c739b84e1bfa41016ce3ec0351f","s":"26af37c91c0d5adb"}
