Majority of affluent consumers unswayed by advertising
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"b34387e69ac581bfc7c2640e4958007a","s":"248f70f20f7d7272"}
