Making the case for SMS marketing over email
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"669da1ada65ee2d6419241816f1fdc17","s":"8b75c76c76f08e04"}
