Making the case for SMS marketing over email
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c248cc994068b888479e0e9c3b660e77","s":"6bf5f675dd1a3eac"}
