NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.
Mandarin Oriental exec: Treat Twitter as independent social channel
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No 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","iv":"e0c015aea84da2f12c9a408a718a6aed","s":"956fd3ce650ef3c5"}