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Marc Jacobs casts up-and-coming It-girl for spring beauty spot

Kaia Gerber for Marc Jacobs Beauty, spring 2017 Kaia Gerber for Marc Jacobs Beauty, spring 2017

 

Marc Jacobs Beauty is proving the apple does not fall far from the tree with its casting of supermodel Cindy Crawford’s daughter, Kaia Gerber, as the face of its latest campaign.