Lana Wachowski for Marc Jacobs spring/summer 2016 Today in luxury marketing:
Marc Jacobs speaks on "My America" campaign
Nearly a year has passed since Marc Jacobs folded its contemporary-priced Marc by Marc Jacobs line into its main collection, unifying the company’s product offering under a single brand umbrella and thereby eliminating the duplicate cost structures associated with separate teams, separate shows, separate stores and separate advertising campaigns, says Business of Fashion.