Apparel and accessories designer Marc Jacobs International saw strong site traffic and click-through rates with an advertorial launch celebrating 10 years of its Marc by Marc Jacobs line.Fashion blogger Elin Kling posed in 10-year-anniversary Marc Jacobs dresses and shoes, and displayed content of the photoshoot on the blog NOWMANIFEST.com. Because of this initiative, the brand saw tremendous traffic to the Marc Jacobs Web site and an impressive amount of interaction from consumers.
“Banner ads and pop ups are impersonal, annoying and ineffective,” said Daniel Plenge, Web and digital manager at Marc Jacobs International, New York. “We wanted to continue our online advertising initiative and experiment with an advertorial.