Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways, enabling marketers to focus their campaigns on interacting locally with a progressively mobile generation of users.
Market opens to potential of location-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"053da9c11cffe4dd9c7d862982fef8bc","s":"66c5e69301227367"}
