Location-based advertising is poised to take the mobile medium by storm this year and beyond, providing a channel that can engage brands with consumers in new and exciting ways, enabling marketers to focus their campaigns on interacting locally with a progressively mobile generation of users.
Market opens to potential of location-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"64ce4db97039fe22b1499cc9b8073aa3","s":"9d7daf8d4c411d8a"}
