Marketers must track behavior down to the individual level
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"5677326710315bf31cabafed87600ad7","s":"de1befb97c8b9ba2"}
Sunil Thomas is cofounder/CEO of CleverTap