Marketers must track behavior down to the individual level
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"7d6fcd839f11408025be9aab7494b9d3","s":"c4b30535a9c37125"}
Sunil Thomas is cofounder/CEO of CleverTap