Marketers must track behavior down to the individual level
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6ef561ba2b084b17f44cf2173784f40f","s":"ea9e305055b585bc"}
Sunil Thomas is cofounder/CEO of CleverTap