Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9cc625ff64dd89252573dc4b9c262969","s":"a3deb608988332c4"}
Sunil Thomas is cofounder/CEO of CleverTap