Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"82a013927585f5350ce5db23079edd0b","s":"f3d114b59390de49"}
Sunil Thomas is cofounder/CEO of CleverTap