Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d97b0e2691d5f5e72341892d654f15ed","s":"80b86c40c7694833"}
Sunil Thomas is cofounder/CEO of CleverTap