Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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jbQptS5wlYiENl7PtxQFcorwGF6TO46XQrTowxps66bKFj+pFHxjZB6iU6XBjgCtwzDgZnUI3lxExnOix8NBhDMuiVK\/7dsE6R6apmSXWLWxNfbc0EE0yu6GBESgKs2RvkqYa0vBvXYIBGsfAYPdqqyVi6qSPWYDfPCBZ+0VIgeLGbaBS8OV7NdfWDwY1IhkEWeoRzksKSfLhQJWhgYWVcuA2fcon\/iFerBLier4zLdY2gyC3kFDX82Rp88A1uHW04phBMUT63l1\/eLP4QYYwkxvi\/cFeVVaBgUk\/2q9VdtpjNHOleLhTMaA39AsBejvv2im0+RnehOgBWPNixlogru88CEnp1HCC8HkLMLlBu84NgGXXZzEaLREbagdbBkTUJdghSvUcVwJ5frxNJ4lxM7HmEtfhyeVbnNbhBCUwOjUaJM19GV5GIWKjRtapD72XA4SGur4u36qsvPH\/2L3rvbESrgonUgF2kJw2W6+waQCQvPF8M4ivTPswxyxckpQO+A\/xahgns+D8eyrhE1a+Ubz8yOKbqz37UPAc6irbVeorjk2B1Vg7WDcGODs2DMdpfRl\/rWpBSY6wuSTy8t5YUotVCWOQemIi91zHA40j4ea5Xr5xVCqcPAxuKZzVLLHXJubjIDzJeQLTeo4Hj4zAej9\/Gw9habLb9IIuZRlUNrEP7t959TqfelEO2XFY66SWK\/JjCnBUR5L9V05EqD+Oz468f6bhRQF5iae3\/EOitonB+5BbXR9WD6TJlKtP9Aaqv\/0M2hXUxL+IHOzSgHmZL6a97wmdWDG2vPllb7soetnRRIvkloRsV1umOUJeGl0cu7sLswdRqakAsVUrw6XB5xuNXwrYxwo3y411svpoTa1BAOQ+fpaqMPHXstSDyw8FOKSwnj0k04hhtmrjGGIxNGV7VfkGfI\/58+XJc9bDL1hFForZVcTVOwNsDhNa+Fc0qAYKwSvunmKX44pjA60heaUJn7yOoYipaSR3cGFQMWFTTSKgpmiw2y7GJiPub6IDe3Lt2J72Y+02qKVZdjoffn6WELoJBemHqBuIw79gQU0hArr46wlzGNuD0Ybg8fIrAZdsWFkCSriewVYDlffAQ0Hj0KKJtR+XL4dD+HacfRB8S5gMfc79LRIJ7cetveD72CvSyYpgbPUZCxXtCpLVcmBT5n1C1XlOIPrdVrOUprz8U1Qj\/V2DcTdxvRVyxJ+ACRmjUro96v+A2KQlL1U2KftCPYuLj7HzH6vBF6xkHgrpp7IkoKBKlMRf9Hg+uDy05gyw67KbOOzKIum+zIY3jbIIq5HKO1+l9nX+LWSyc95E6jwQOsNHmSi72RwPp+XcFrtXeFWh+y7QYuPZYQMdXiA5q0drwfevuYWxFKTfKwb4sAY883CvhvDJjENNgInfEzb1L5yFhB7t+njkoA5KpVURXWS475UIRjHbryxQiKEu4\/vqbjX0XxKXT2jBM6IRek4\/vfxjiWz4NcWE75NmnZz\/EpF+sH27SJTOtT2v21YgT0vw336YQMnggf1qdUHQ4ubV0oIbxcN1APntff81D828YD9Y8RnAqReY9trTQKAlUDIxu5N1oSR7bmEpUrVAFe2yZm1Go83DmgJzPU3zYA3B+vMNnKb8uypLj\/qmBN5qzpwYd4FMjmXbiWHpM17oCJQEa+MND7bGiNgCeyHCRjKk0Is9\/j+6HFTSpJepn1IG+6vB+Bym6jV7dBOCUmxe2t1tG0ntVhUA3E2AMloSsAc30s4qUKVuae5uAsLYD7P2iXcDZQykWB7aWuRY7k6RjRTekj899QCX7M78dptYcUJAULe9iEEsL3g4DJwwCVuktFbY9S0AakkJMvIekCdr4FqqYnRUUrbOSY+YOqJILNKOUr1Ig11HHvtWDLoSTS6KocVlPIUWrGjL9o8mmoHW5VgZ+erADRoBN6u9M337VkRP2BiA\/rP9yimn1Lh1l51KWRGTJ960rN\/uxh2IBvS1HBUu1Pfs0xSneluCOLSE6J+WV8gF\/\/KAy6EQg==","iv":"e44f2913b110db68b8337047601e6087","s":"fcc1d843c9079cf7"}
Sunil Thomas is cofounder/CEO of CleverTap