Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b34133aa8c03a24b7ee44f0af03969c4","s":"d8034fa2d87400cd"}
Sunil Thomas is cofounder/CEO of CleverTap