Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"447e6a119016c2fb9c98aca9c641239b","s":"476ebbfb7bd37c21"}
Sunil Thomas is cofounder/CEO of CleverTap