Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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vy2fVkMa5I4tiGR9z2LYjX8DFmq3qzevz6UB+Aa4p\/c1DvCHqULddesssMInu8aKXlpXyxSbCBvhF3h0EXJbPu52+\/8ecLCuNxhKUVTCd34vdNIysTaPAq8gqOR3gSCB6O\/B4gE3Pr77VUKqoiepVg\/2OFv6eEy2RHMVmymasnVslcrhCw6vAXrYdPMZkdsYvxtquXfP\/CZqhv+KgQSvXImYFsjPwAP5tnW8pKYOLSdlqzvzCxGOthTV3rJ1kcTPRdfpUbD7iFCNXcKpDph1B5SX1kY22BDpBgc3nI4T04zW4kW6KZoTdsCkrxeXIElrskWvmldMxznE1vL2ELcaZ3hKOwbZZ8Er5VBySu10k8zQzAqyIvPiT13OfYP+Fr0lQoHN6zgln++mFLUSUpq\/EFWRxEc1bcotP0x9QiuOFoFPvaVaERi7WzMyZ5OJzNR5ruXY2CN+erWkrr4X3BGflaPYaYcmTUj+5lo6WtaR2Kq19VF4cCVpIp3jBzHUqRGYAEAdxy0\/q0bu82p4ZXYRNBZFJDIN5zTKPeYvVakkVjaOSVnE5YjljQ4ugQQE8hA3Nsj+0ojC3xM8Rwt+wJN8tiws5H9\/n\/c\/MykriqHSbPDTGa7Buh7sQkqQw0QabJLMH2S7pV5JLeuE4edOWH2V2CIQd8A5bx1eompKdwiD+PM3KhdZZbHnPB+4i9XFktD\/OpM+Ec0o4YkrfdXgw4kQwVufVqyzhIsSYUD6\/3E3RXa0\/MOeEtlx39rhBbFsWZSRJbFX88KUJTNlrzqtvO+yGW56Cv5bNjH+E5vCgdLD6cI5coopY7QVtBD9b1TC61AgaQrgHChm8bwxh1trzgTTsX9EmVasfnryFz4c8lhXb6ZtRrROQ2jdTYQcyGqd5klD0AcEguDkcrD2wS6fcH+NmxFtMH2FB1f0Mnl8QH9+3B\/JCY64pu9iVFEGL2A6RiNweus\/NS\/MAOuv0Bske9Q8lkpQ3i\/J7HIqeVYyhObkfYE5bkCjjrnbeUKnu1dYjxrkQnYXjEpCcWhoO7yU60o7DjR0fsTqtCMHbT+OvQA9MdjBvPWWJr7w83jbt+ePHy3burys9Ajzq89BslrXgnZs4bMxsBtN2ZZ3dejL8NTi\/xTbwgQ+9Qqid27ikvYq4fwGrXjIZsx5Sq8Jho8y0PkE9l2EOmahgn3XUHy4O83OgEHmGsIvUyUzFC4ud\/qR9w08FUVheYTqUk\/k9QvgLM4DvR6I6gsxjKhiVIS8SrSBSv+vN6Y0ZFZdsKWRhcMSf8NXxAbXZI3k8rDzkJNNDo8icktKayucS7HXsmiYpCLZir0O0xjfItDL9D0flrEoBzohzWuoPpZteOnDgWGRjY0OVWcjjqwWRmIelTcbeW6cmWW3BVKSgES9HuVR0boCJ9hzk87jW9i56G7tdzk7gYYkZBRJKelCkvCxPiHPmZ\/diVb62QJaipoOOkOzbrZ1xygMQsnVPIduHYTwKDmRAJqSPrupdxh+DY0O3gJhsOjwoWY\/WeOzf5JrUd9mx8SAxs0o3l1C36iAgYoVrd6apaiN1MbQMcpek1ZWgkFAz1jGz8w8nJNIpJN03Kht90NZs5\/dcC7U1BnMcgQP6gmvTpSGpkwtB\/Qga0xHDEplmB65ZwfIseAoWLhyeCZQqSnkdB+ee\/ag37drVY819PX5fGfPdvZg\/zEKFsKh8IuEcmE++Oef8w3ah\/d8\/8E+to2BpJ1lGJ7K0jOuocnk29QuHYTh5gBkS33j\/gQLUjzwvJjT7Vwyu3b2Bejv3eOlKCMhveT72l3lN8kqmtnEZTXshDcR1kZCrHhjt9193VJ98qEsEdkgK0JZ86aC4zQvStrY3+TjTJdFfcFp+cJqzP8bH4986yk5vl6f3borvLm95aETlWXEkoH1shKjghOmod+uxDGIzeg8T36VP1GqpexhsV5tD\/6xbSF9+ovVrcEVuKUBhxrCWtJ6r6wIQoCBSmWJnzgF2JJFDWQz6w05CYX+WdPuNLGLCyLw==","iv":"92bd5ba94da055fc337c0c1d4f547fc7","s":"456f049745ee28dd"}
Sunil Thomas is cofounder/CEO of CleverTap