Marketers must track behavior down to the individual level
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8b5b53f8f9116bba4e54624c54221977","s":"b34055e375c31e82"}
Sunil Thomas is cofounder/CEO of CleverTap