- Luxury Daily - https://www.luxurydaily.com -

Marketers should beware influencer “middle ground” to augment ROI

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior


With contract values estimated to exceed $2 billion by 2019, influencer marketing is here to stay, but the concept still lacks insightful data and analysis for brands to base strategy on to maximize ROI.