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Marketers should look beyond just data
Posted By
a Luxury Daily columnist
On
January 24, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
By
Eric Nalbone
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","iv":"1be9778d691c0e0d8b86e6b209a5eccf","s":"e47d698a19bee797"}