Marketers should tailor video content to different platforms: Gartner L2
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"79e9cac091075cb3f91494f0cc7c2e8f","s":"aa6a0d492cc0f099"}