Marketers should tailor video content to different platforms: Gartner L2
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"8d44d49a53fef2f94d356d1482e373ad","s":"b2dffac7b64e5e40"}
