Marketers should tailor video content to different platforms: Gartner L2
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"cb81ea3539e50c1ffd64e189f0e4343f","s":"b2c8638ba3d76ac6"}