Marketers should tailor video content to different platforms: Gartner L2
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"178f1eecd077fb84c3511b8013ac24c1","s":"3fef02022ccb11c0"}
