Marketers should tailor video content to different platforms: Gartner L2
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"83ab23036fcef8c864b1cc443b0980b0","s":"7dad2974f2e701b5"}