Marketers should tailor video content to different platforms: Gartner L2
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"d59158fc175c7f95b154eba3939cb12f","s":"6822e1524f684a5d"}
