Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"d5bb872d87b2cdb2cc87243e9ffa655a","s":"4e71baf701f2fc8d"}