Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"c8cbe57c14c850856294cabfaf4388e4","s":"7e074a4b4c7f0d4f"}