Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"6881192ad5e65db73dd291a1a845d2ee","s":"422cdf676883b18d"}
