Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"7155affa6aaab92386d1e24652eb8fe2","s":"8f794d02916e41f5"}
