Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"39d4e0fa41eb816d499b27ce13ae5e0f","s":"313975ef1b18c1ed"}
