Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"ac9f90388cef26b80c641b0204c57238","s":"3692525529447a5c"}