Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"a27cf9f93381a8d8d1929530993c0c31","s":"4a6c739196258030"}
