Marketers size up in-app messaging to retain and monetize customers
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"7b5152e194ed9fc818e65eb4d56a7064","s":"324881ec5019444d"}