Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"14e129b840915cd1dc6a2452248ee321","s":"a628b5fbb704b7eb"}
