Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"d69b5387744eb33cdde80eefe682c8f9","s":"738a8f2b54687d35"}