Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"0695cc39b9b7e5e1f66138a51c1b947c","s":"129e81624a9c0aa7"}
