Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"64695aed8b52a3eba5ab15333e987a3b","s":"6e17ddea7ceb339b"}
