Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"9e25e684d4d8bf9a71a16e5593b0f00f","s":"731c35aa09264181"}
