Marketers size up in-app messaging to retain and monetize customers
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"5ae861a1ab08bc3df62c99291e61bf66","s":"620cf7d3f0dddc87"}