Marketing planning needs a makeover: Forrester
Posted BySarah JonesOn In Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"f1fb26153f1530960bab6b0e1e6cd3c3","s":"32e9812e3a60f1dc"}